Studio Journeys - Peer Path Solutions

Studio Journeys: What This Work Can Create.

Every studio is different — but the pattern is the same: clarity, visibility, and consistent growth.

GYM OWNERS

How We Cut Lead Costs & Generated 80 Gym Leads in 30 Days

Problem

A gym owner struggled to generate quality leads despite continuously investing in Facebook Ads. The previous campaign strategy lacked tight targeting, persuasive messaging, and clear differentiation from local competitors. As a result, the gym was paying a high cost per lead, receiving inconsistent lead quality, and missing out on membership growth opportunities.

How We Fixed It

We executed a fully data-driven overhaul: Conducted detailed audience research to identify high-intent gym prospects. Built precise targeting layers based on demographics, interests, behaviors, and local radius targeting. Created compelling ad creatives focused on beginner-friendly classes, modern equipment, and personalized training. Implemented continuous optimization, eliminating low-performing ad sets and reallocating spend to winning segments.

Results (30 Days)

Total Ad Spend: $3,655.63

Leads Generated: 80

Cost Per Lead: $45.69

By improving targeting and messaging, we boosted both lead quality and conversion rates. The gym saw a strong increase in memberships and overall monthly revenue.

YOGA STUDIO

How We Helped a Yoga Studio Attract High-Intent Students With Precision Targeting

Problem

A yoga studio was struggling to generate consistent high-quality leads. Their Facebook Ads were not resonating with the right audience, resulting in low lead volume and a high cost per lead. The lack of alignment between the ads and the unique value of the studio made it difficult to convert prospects into paying students.

How We Fixed It

We rebuilt the entire campaign using a tailored, insight-driven strategy: Conducted deep audience analysis to identify yoga-interested audiences with high purchase intent. Optimized targeting parameters to reach people actively seeking yoga classes. Created ad creatives emphasizing the studio's unique value: calming environment, specialty classes, beginner-friendly sessions, and wellness-focused messaging.

Results (30 Days)

Total Ad Spend: $2,052

Leads Generated: 19

Cost Per Lead: $108

The improved segmentation and personalized messaging increased lead quality and conversion rates. The yoga studio exceeded its membership goals and experienced stronger, more predictable growth.

PILATES STUDIO

How We Delivered 40 High-Quality Pilates Leads at Just $37 Per Lead

Problem

A Pilates studio struggled to maintain a steady flow of leads despite investing in Facebook Ads. The previous campaigns lacked precise targeting and compelling messaging, resulting in low lead quality and high acquisition costs. The studio's growth was limited by inconsistent demand and underperforming ads.

How We Fixed It

We deployed a performance-focused Facebook Ads strategy built around relevance and intent: Conducted detailed audience research to understand Pilates-interested demographics. Used Facebook's advanced targeting tools to reach individuals likely to book sessions. Developed engaging creatives showcasing specialized Pilates classes, certified instructors, and modern equipment.

Results (30 Days)

Total Ad Spend: $1,509.72

Leads Generated: 40

Cost Per Lead: $37.74

The studio saw a substantial rise in high-quality inquiries, improved conversion rates, and a notable increase in new memberships — all at an exceptionally low cost per lead.

The Hidden Gem Studio

Known locally, loved by members, but hard to find online.

→ We build discoverability and clarity in messaging.

The Overwhelmed Owner

Teaching, managing, posting, emailing — all on one person.

→ We take marketing off their plate with systems instead of tasks.

The Studio Ready to Scale

Solid base membership, room for another location or program.

→ We design campaigns that support expansion without losing intimacy.

This finally feels like us.

I don't dread marketing anymore.

I can actually breathe and lead again.

See If Your Studio Is a Fit

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